An Ad Can Kill You

The ads for your products can make or break your business. Yesterday a store of notorious fame released several new hairstyles. From the ads on display, I thought that Bianca and I would have so much fun with them. The models in the ad had harsh, angry faces with icy glares that would freeze even our dear Beelzebub. We discussed how the model looked pissed off to being wearing the hair more than anything else. The designer touted the hair as being "to impress and look amazing" but the ads made me thing the exact opposite. We headed over there to grab some demos and see this horror for ourselves. Shocked, darlings, is the only word I can use to describe our reaction to wearing the demos. The hair was much better than the ads had portrayed them and, in fact, some where quite nice. (This is not sucking up to this store because I personally hate this store.)

Ads are your connections to the buying public. If your ads convey negative feelings then the customers are not going to give the product a chance. In this case they were lucky because demos are available for the consumer to see that the true quality of the hair is not as bad as advertised. While I would not wear the bottom 2 styles for all the euros in the EU, the top 2 style work well and the middle style has its place in the right setting. These styles are not the horror stories that their ads convey. Straying from a shape that looks so angry that you are worried she had a run in with your dear mother-in-law might be the best idea for the next round of ads.